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Marketing Committee Meeting

February 9, 2016

Agenda

5:30 pm Gathering

6:00 pm Call to order

  1. Marketing budget

     a. Total budget 2016

     b. Current line items

     c. Identify changes and commitments

  2. Core Issues

     a. Design Awards-Digital Submission & Display - file type, receiving site, review protocol

     b. Magazine - Review first issue

     c. Membership Dues - Standardize increases, publish

     d. Programs - Streamline, Advertise new education plan (3 hr. Ea., 4 per year)

     e. Conference - Theme, business support, vendor lunch & learns, keynote speaker.

  3. Adjournment (8:00 pm)

Highlights

• Design Awards at Drury Ln.
• Jeff W. To write letter to the Design Awards Com. To request ways to reduce staff time and increase participation.
• Staff to review Design Awards process and offer suggestions to streamline.
• Reevaluate magazine at August mtg. Staff to collect analytics for meeting.
• Jeff B. To write Dues policy for review next meeting.
• CE Core Programs
• ¾ Program, inform members
• Lunch & Learns
• Conference
• Webinars experiments for 2017 debut
• Conference
•   Add business vendors
•   Reviewed Keynote speakers
•   Possible digital booth
•   Opportunities for product debut

Attendance:  Jeff Budgel, Tom Harkin, Rick Gilmore, Jeff Whyte, Joanne Sullivan, Rob Harkey, Lisa Brooks